With its 19 regional locations, Icade Promotion develops office and housing projects as well as major public and healthcare facilities. Icade also offers its expertise in urban planning.
Our ambition is to develop green, smart and responsible cities and to respond to new urban practices and lifestyles.
Emmanuel Desmaizières Head of Property Development
« Due to the contracts recently awarded to Icade Promotion for large-scale projects, our teams have been busy both inside and outside the Paris region. They have been designing neighbourhoods that provide comfortable and healthy environments to live in, with architectural excellence, quality landscaping, convertibility and the mix of uses as their leitmotif. »
Boasting expertise across the entire property value chain, Icade Promotion – a wholly owned subsidiary of Icade – supports its customers (individuals, local authorities and institutional players) through all of their projects.
Our projects are co-designed and sometimes co-constructed in partnership with cities, investors and future users.
Residential: programmes of new collective housing and student, senior-citizen and intergenerational accommodation.
Service sector: offices, hotels, and major public and healthcare facilities. Icade Promotion also offers delegated project management, in particular for Icade’s Service Properties and Healthcare Properties divisions.
Our customers’ changing lifestyles have an impact on what they expect from their homes. To respond to these changes, Icade is implementing innovative concepts built around the future of housing, with one goal in mind: to address the expectations of future buyers, in line with new lifestyles.
To follow up with the customers throughout their residential experience, the Housing Development division has set up a 100% digital pathway. It offers future buyers the chance to sign a digital reservation contract in a sales location or reserve their property directly online, track the progress of their property and customise the interior of their future home with the online 3D apartment configurator.
The Icade&Moi personalised Customer Area allows customers to receive regular updates on the progress of their project, view documentation on their future property and make appointments online, and makes it easy for them to contact Icade advisors via the in-built messaging system.
Imagin’Home is the first home co-design platform created by a property developer that takes future buyers’ and users’ practices and lifestyles into account. Even before the planning permission submission is made, customers work with their Icade contact to co-design a custom-made home that suits their lifestyle, budget and aspirations, including the size and layout of rooms, outside spaces, interior design, etc.
On PC and tablet, this fun and innovative service offers customers the chance to personalise their future living space to suit their taste in just a few clicks – such as the décor, choice of materials, etc.
Icade offers a mobile app that simplifies the customer relationship during site visits and makes identifying issues easier by offering customers a dedicated space to declare any potential concerns and monitor their progress. This system is currently being rolled out across the country as a whole.
For more comfort, security and savings, Icade homes are designed with smart objects in mind, including immediate access to super-fast internet via fibre-optic cable installed in the building, high-quality internet in living spaces and bedrooms (RJ45 sockets) and a home automation pack available as standard or an optional extra, depending on the range of services.
A prototype of the future of real estate, IcadeStore is a truly next-gen showroom. Offering information, advice and sales in a single space, it includes a demonstration area and a library of materials, both of which are designed to simplify the buying process and create a richer customer experience. In this concept store, Icade offers a continuous and mobile digital experience for a smooth and fully optimised buying process.
The ranges of services and materials offered meet the needs of a wide range of purchasers and investors (public housing, homebuyers, investors, etc.). They combine everyday comfort with aesthetics and a wide range of décor options.
Flat-sharing, geographic mobility, blended families, intergenerational cohabitation – in response to the emergence of new lifestyles, the BIHOME® concept offers a main apartment with an additional independent living space, which can be used as a home for a relative, a student, or anyone else, or alternatively can be used as a remote working space. With two entrances from the landing as well as two separate and acoustically insulated spaces, the privacy of each home is maintained.
Icade Promotion has set itself ambitious goals for its carbon footprint.
As such, Icade takes account of the overall carbon impact of its projects in both the construction and operating stage (for a 50-year period). A carbon performance modelling tool has been created to help operational staff make the best choices (materials, type of equipment, etc.). Because every project is unique, teams of specialists are assembled to manage the project. Icade is also developing a ‘low-carbon lab’ to assess for each project the investment required for different levels of carbon performance and to provide financial support to improve that performance.
Icade Promotion is also committed to building using wood. In 2018, the annual target of five wood buildings was exceeded, with a total of six constructed.
In March 2018, Icade signed a co-development partnership with REI Habitat, which covers a range of wood-built projects and includes a research and development project on the future of wood construction.
The projects that we offer to local authorities are designed to co-create a harmonious, bold city that is respectful of its history. To do this, we choose renowned architects and prime contractor partners who are conscious of cities’ needs.
2019 economic revenue
Backlog (Dec.31st, 2019)
Homes sold in a number of lots over the 2019 financial year
Decrease in the carbon intensity of grey energy (the construction stage) between 2015 and 2018