With its 21 regional locations, Icade Promotion develops office and housing projects as well as major public and healthcare facilities. Icade also offers its expertise in urban planning.
Our ambition is to develop green, smart and responsible cities and to respond to new urban practices and lifestyles.
Emmanuel Desmaizières Head of Property Development
« Due to the contracts recently awarded to Icade Promotion for large-scale projects, our teams have been busy both inside and outside the Paris region. They have been designing neighbourhoods that provide comfortable and healthy environments to live in, with architectural excellence, quality landscaping, convertibility and the mix of uses as their leitmotif. »
Boasting expertise across the entire property value chain, Icade Promotion – a wholly owned subsidiary of Icade – supports its customers (individuals, local authorities and institutional players) through all of their projects.
Our projects are co-designed and sometimes co-constructed in partnership with cities, investors and future users.
Residential: programmes of new collective housing and student, senior-citizen and intergenerational accommodation.
Service sector: offices, hotels, and major public and healthcare facilities. Icade Promotion also offers delegated project management, in particular for Icade’s Service Properties and Healthcare Properties divisions.
A prototype of the future of real estate, IcadeStore is a truly next-gen showroom. Offering information, advice and sales in a single space, it includes a demonstration area and a library of materials, both of which are designed to simplify the buying process and create a richer customer experience. In this concept store, Icade offers a continuous and mobile digital experience for a smooth and fully optimised buying process.
The ranges of services and materials offered meet the needs of a wide range of purchasers and investors (public housing, homebuyers, investors, etc.). They combine everyday comfort with aesthetics and a wide range of décor options.
Flat-sharing, geographic mobility, blended families, intergenerational cohabitation – in response to the emergence of new lifestyles, the BIHOME® concept offers a main apartment with an additional independent living space, which can be used as a home for a relative, a student, or anyone else, or alternatively can be used as a remote working space. With two entrances from the landing as well as two separate and acoustically insulated spaces, the privacy of each home is maintained.
Icade Promotion has set itself ambitious goals for its carbon footprint.
As such, Icade takes account of the overall carbon impact of its projects in both the construction and operating stage (for a 50-year period). A carbon performance modelling tool has been created to help operational staff make the best choices (materials, type of equipment, etc.). Because every project is unique, teams of specialists are assembled to manage the project. Icade is also developing a ‘low-carbon lab’ to assess for each project the investment required for different levels of carbon performance and to provide financial support to improve that performance.
Icade Promotion is also committed to building using wood. In 2018, the annual target of five wood buildings was exceeded, with a total of six constructed.
In March 2018, Icade signed a co-development partnership with REI Habitat, which covers a range of wood-built projects and includes a research and development project on the future of wood construction.
Wood'Art La Canopée, Toulouse (31)
Urban Quartz building in Rennes (35)
Themis office building, Paris 17th district (75)
The projects that we offer to local authorities are designed to co-create a harmonious, bold city that is respectful of its history. To do this, we choose renowned architects and prime contractor partners who are conscious of cities’ needs.
